Website visitors are termed ‘traffic’. It doesn’t matter whether it’s a blog post or a web page, html or php. What matters is that you have original content that people want that is presented well. For many non-technical people this means a WordPress blog. It’s relatively easy to set up quickly and it’s fairly standard and well supported. What matters is that you get started.
Get visitor traffic to your website by providing real value that is surprisingly helpful for people. Make excellent content that inspires people to share. Help the newbies on forums with links back to your web page with even more real value.
Find a topic you know, or want to know more about, and research what people are asking. You find this in Google. People will search for a term within a category. How many search for this each month? How many web pages already answer this question?
A topic that has more web pages than people searching is upside-down. Find a topic that needs to be answered, answer it much better than your competition. Then find a forum where people are asking this question and help them. Doug Cunnington takes this a step further. His advice is to turn this into a ratio. I recommend you watch his video.
Long Content ranks higher than shorter content. Backlinko surveyed many pages at the top of Google search results pages. What they found was quite interesting. The pages in number one or two position averaged between 2,000 and 3,000 words. These are long articles. Spend your time, research what has been said, update the information, say it better, anticipate the next questions, add original charts or images, polish the words and add a catchy headline. I use lettercount.com to check the length these articles.
Guest blogging: Some people used to say that it was good to write on each other’s blogs. I don’t agree. Find what people are searching and what you have to say about it, say it better than anyone, help the people who need help.
Blog commenting: Some people find that commenting on other people’s blogs helps. Maybe. Most blog comments are turned off. I recommend that you find a forum where your subject is being discussed.
Online advertising: Online ads can instantly generate hundreds, if not thousands of clicks to your website. However, it is important that you know, beforehand, how you’re going to make money from this traffic. You need to find a way to generate an ROI from your ads, if you want to advertise sustainably in the long term.
Mostly advertising is backwards. Paid advertising is pushing people toward your website when you should be pulling – attracting – them with excellent content. When you have something exceptional, people will want to find it and Google will want to rank it highly.
Not just any visitors
Social media: The problem with Social Media is almost the same as paid advertising. You are pushing something toward people that they probably don’t want. Advertising gets in the way of what they want to see or read, it slows down their Internet, it crowds out their screen, and sometimes even covers what they are reading.
SEO is free advertising
Getting listed in search engines is free advertising. Google will rank high quality content higher on search results pages. Get free advertising by making it better than anything else. If you have to work on your page all day, or all week, it doesn’t matter. Your efforts will be rewarded. Put yourself in the shoes of your visitor and anticipate their next question and answer it. Answer the question behind their question.
Technical SEO – keywords – is over. The list for ranking by technical means is known. These are good to know, but here is the bottom line: if you promise the answer to a search question and cannot deliver, your visitor will search again, and Google know this, and you won’t rank for that term, no matter what else you do. The list is printed below. You can also download the Google SEO list of ranking factors at IncomeWebsiteSchool.com.
- Keyword research and analysis
- Optimize your website
- Add Title tags, Meta tags & Meta description
- Remove 404 errors
- Reduce loading time of the website
- Add Sitemaps
- Add robot.txt
- Image Alt tags
- Compress images
- Interlink website
- High-quality unique content
- Social Media content sharing
- Guest blogging
- Social bookmarking
- Infographic submission
- Forum posting
- Blog directory submission
- Classified submission
- Article submission
- Podcast review
- Giving Testimonials
- Referral Links
I want to say it again. Google keeps telling us to write for the people. Forget the machines. For more on this subject, see: I quit search engine optimization and never ranked higher.
Pinterest is a visual search engine. It is mostly women who share high quality content by ‘pinning’. Include a shareable graphic on your page and pin it there. If your page has lots of details, then an infographic would be best. Otherwise, include something that summarized the page, present this information in a visual way, link back to your web page.
Reddit is a very large forum. Forums are where people are asking and answering questions. Gold. Find where they are discussing your subject and gently help them, and include a link back to your web page. Remember to pull, not push.
YouTube is the worlds’ second biggest search engine. Google owns YouTube and, not surprisingly, those videos rank high in Google search pages. Even if you don’t want to appear on camera, you can just take a screen capture video of your web page and link to it. When Google ranks this video higher, the page it links to will also rank higher.
One really good way to use YouTube is to answer a question about your topic. If your web page lists 10 reasons why something is good or true, then your YouTube video can cover just 5 reasons. Do it well, and say there is more on your web page. You can link to your page, but if you can ask your viewers to ‘Google’ your page, that’s even better.
Quora is also a question and answer location on the Internet. Create an account, list your interests, and contribute. Find a way to be helpful. Again, provide real help, and link to a deeper resource on your web page. If you are pulling instead of pushing, you will get more people interested. If your website name includes the topic, sometimes people will look it up themselves.
Medium is a website of website articles. There is a way to tell Google this is not duplicate content. Again, if you cover the subject better than anyone else, you can own this topic. Once you have already written your article for your own web page, you can mostly just copy it and print it here for wider exposure.
One of the principles of marketing is to make it easy for your visitors to do something. Share to social media buttons do just that. However, researchers have noticed that buttons to fewer got more shares. I know this is counter-intuitive, but it has been proven many times. Notice the absence of Facebook. Facebook used to share traffic to websites and blogs. Now it supplies less than 2% of our traffic. A share button to Facebook is what I would recommend. Just don’t count on that driving traffic to your site.
Answer the Public
Answer the Public is a crazy new search engine. It’s new and it just might be what you are looking for. check it out here: https://answerthepublic.com/
Viral Content Bee
Most of the backlink and blackhat SEO tricks get you banned by Google, or worse. That said, there is one system that appears to work around these problems. Viral Content Bee is a trading system for people to like each other’s content. Check it out here: http://viralcontentbee.com/